01·London submarket · Zone 1
Soho
Media, ad agencies and post-production houses. Townhouse-and-pub energy with the best food scene in central London.
02·Pricing — Soho
03·About
About Soho
Soho is the cultural engine room of central London. The film, music and advertising industries are concentrated here — Soho Square alone hosts Twentieth Century, Paul McCartney's MPL, and dozens of indie production companies. Office stock is intimate: most buildings are 4–6 floors of converted Georgian or Victorian terrace, with the occasional modern in-fill behind a retained façade. Floorplates are small (1,500–4,000 sqft), which suits the typical Soho tenant — a 15-to-60-person creative or media business. The submarket has held its premium against the rise of King's Cross and Shoreditch because nothing else in London matches its lunchtime density and post-work energy.
04·Who moves here
Production houses, ad agencies, gaming studios, music labels, fashion brands, creative tech.
05·Trade-offs
Why move to Soho
- Best food/drink scene in London
- Walk to Oxford Circus and Tottenham Court Road Elizabeth line
- Strong creative network effects
- Quirky, characterful buildings
Watch-outs
- Crowded streets, especially Thursday–Saturday evenings
- Small floorplates limit team scale
- Cellular layouts in period stock
- Parking is essentially nonexistent
06·Real offices nearby
Live offices closest to Soho
Click any building to see suites, photos, pricing and availability.
07·FAQ
Soho questions
Is Soho cheaper than Mayfair?+
Yes — about 20–25% less for similar quality. £900/desk in Soho buys what £1,200 buys in Mayfair.
Can we get a Soho lease under 3 years?+
Conventional leases start at 3 years here. For 12–36 months, look at TOG, Fora or Mortimer House managed space.
08·Nearby submarkets
Compare Soho with neighbours
Mayfair
London's prestige address. Family offices, hedge funds, luxury brands. Period townhouses behind Georgian façades; some of the most expensive sqft in Europe.
Fitzrovia
Media, ad agencies and PR. Bookended by the Elizabeth line and BT Tower; cleaner streets than Soho but the same energy.