01·London submarket · Zone 1
Fitzrovia
Media, ad agencies and PR. Bookended by the Elizabeth line and BT Tower; cleaner streets than Soho but the same energy.
02·Pricing — Fitzrovia
03·About
About Fitzrovia
Fitzrovia is the quieter sibling to Soho — same Georgian street pattern, same media-and-advertising tenant mix, but with cleaner streets and a couple of modern in-fill developments around Mortimer Street and Charlotte Street. WPP's group HQ is here, alongside Saatchi & Saatchi, and the area has become a magnet for design studios spilling north from Soho. Building stock is a mix of Georgian conversions and modern Grade A. The Elizabeth line at Tottenham Court Road has been transformative — connections to Paddington (8 minutes), Liverpool Street (5 minutes) and Canary Wharf (15 minutes) make Fitzrovia an excellent meeting-point submarket.
04·Who moves here
Advertising, design, PR, fashion, scaling media tech, executive search.
05·Trade-offs
Why move to Fitzrovia
- Cleaner / quieter than Soho
- Elizabeth line at Tottenham Court Road
- Strong creative network effects
- Mixed period and modern stock
Watch-outs
- Premium pricing — 10% above Soho for some streets
- Limited large floorplates
- Less personality than Soho
- Construction noise around Tottenham Court Road ongoing
06·Real offices nearby
Live offices closest to Fitzrovia
Click any building to see suites, photos, pricing and availability.
07·FAQ
Fitzrovia questions
Is Fitzrovia cheaper than Soho?+
Roughly equivalent for serviced; slightly cheaper for conventional leases away from Charlotte Street.
Where's the best lunch in Fitzrovia?+
Charlotte Street, Newman Passage and Berners Street are the dense lunch corridors.
08·Nearby submarkets
Compare Fitzrovia with neighbours
Soho
Media, ad agencies and post-production houses. Townhouse-and-pub energy with the best food scene in central London.
King's Cross
Google, Meta, Universal, AstraZeneca. The most successful estate-led regeneration in modern London — and the best transport in the UK.