Fitzrovia Office Cost Guide — London
Media, ad agencies and PR. Bookended by the Elizabeth line and BT Tower; cleaner streets than Soho but the same energy.
Fitzrovia is the quieter sibling to Soho — same Georgian street pattern, same media-and-advertising tenant mix, but with cleaner streets and a couple of modern in-fill developments around Mortimer Street and Charlotte Street. WPP's group HQ is here, alongside Saatchi & Saatchi, and the area has become a magnet for design studios spilling north from Soho. Building stock is a mix of Georgian conversions and modern Grade A. The Elizabeth line at Tottenham Court Road has been transformative — connections to Paddington (8 minutes), Liverpool Street (5 minutes) and Canary Wharf (15 minutes) make Fitzrovia an excellent meeting-point submarket.
Location & transport
- Zone: Zone 1
- Postcodes: W1T, W1W
- Transport: Tottenham Court Road (Elizabeth, Central, Northern), Goodge Street, Warren Street
Fitzrovia office pricing
| Space type | From | To | Unit |
|---|---|---|---|
| Private office | £700 | £1,200 | per desk / month |
| Dedicated desk | £525 | £900 | per desk / month |
| Lease Grade A (headline) | £80 | £115 | per sqft / year |
| 10-person team all-in | £7,800 | £13,500 | per month |
Top operators in Fitzrovia
- TOG
- Fora
- WeWork
- Knotel
Notable buildings in Fitzrovia
- 33 Charlotte Street (Grade A office)
- Sea Containers WPP campus connector (WPP group offices)
- Rathbone Square (Mixed-use new build)
- FORA Fitzrovia (Premium flex)
- BT Tower precinct (Mixed stock)
Who moves to Fitzrovia
Advertising, design, PR, fashion, scaling media tech, executive search.
Pros
- Cleaner / quieter than Soho
- Elizabeth line at Tottenham Court Road
- Strong creative network effects
- Mixed period and modern stock
Cons
- Premium pricing — 10% above Soho for some streets
- Limited large floorplates
- Less personality than Soho
- Construction noise around Tottenham Court Road ongoing
Live availability in Fitzrovia
Fitzrovia FAQs
Is Fitzrovia cheaper than Soho?
Roughly equivalent for serviced; slightly cheaper for conventional leases away from Charlotte Street.
Where's the best lunch in Fitzrovia?
Charlotte Street, Newman Passage and Berners Street are the dense lunch corridors.